You have built a great looking website, the only problem is you are the only one who knows what a great looking site it is. Are you now wondering how to get more traffic for your website. It used to be when the internet first took hold that you could build a website and people would come. There was this common phrase heard everywhere – “Build it and they will come”. Not anymore. Times have changed.
In order to have a successful online business you are going to need traffic to your website. You can buy traffic but this article will focus on free traffic.
SEO plays a big part in your site getting traffic. Your site needs to be optimized for the search engines. Every piece of content that you put on your site must be optimized for the search engines. You do this through proper use of keywords. Before you create your piece of content you need to research your topic and find keywords that will reflect your content. Content that is going to point to your site also needs to be optimized.
More people are starting to use long-tailed keywords since they do reflect specifically what they are looking for. This is a good thing for a webmaster as long-tailed keywords generally have less competition.
A webmaster at one time would use a bunch of unrelated keywords just to get traffic to their site. With all the changes being made by Google it is much harder for a webmaster to do this and trick the search engines. It is just easier nowadays to follow the rules.
So once you have optimized your site you may start after some time to see a trickle of traffic. So what can we do to speed up that trickle to a decent flow?
This is where off page SEO comes into play. You need to get your site out there to get noticed and to do that you need to start using tools like social media. Basically if a lot of people are going to your site that tells Google that this is a site that is offering value to its readers. Google will then deem it to rank higher in the SERP’s. The higher up in the SERP’s the more people will find it when searching.
A method used a few years ago but which is not as popular or effective now is Article Marketing. This method was used as a long term technique to generate traffic. What you would do is write articles related to your website and submit them to Article Directories. At the bottom of your article there would be a couple of links pointing back to your site.
When people were looking for articles they could use your content but were not allowed to modify it. Therefore the more your article was used the more people saw it and hopefully clicked on the links back to your site.
Using social media is a great way to generate traffic for your website.
The important thing about social media is you need to learn how to effectively use it and you need to be an active participant. It can be quite time consuming however, so you need to pick a few and concentrate on them.
One of these online social networking services is called Twitter. Basically to use Twitter you need to sign up, then you can post and read “tweets”. Tweets are messages consisting of 140 characters. It is amazing what a person can say in 140 characters.
Although the 140 character limit still stands as of May 2016 photos and videos do not count against the character limit. Also links and attachments are no longer a part of the limit.
It is interesting to note that although Twitter has millions of users about 44 percent of them have actually never tweeted.
Signing up for social media will not get you traffic as I said earlier you need to use it on a regular basis in order to benefit from it.
Another way that you can generate traffic is by joining forums related to your website. Now do not go in there right away and leave a comment and then drop a link back to your website. What you need to do is establish yourself in the community. This will take some time but it can well be worth the effort. Make sure you know all the rules as some forums do not allow links.
Another advantage of joining a forum related to your website is you get to know what people in your niche are looking for. You could then be writing content about that for your site. After writing the related content you could make a comment and then leave a link to the article.
Another way to get some traffic is to find a blog that is about the same thing as your site and contact the owner and offer to write an article to put on his site. You could set up an article exchange between the two of you.
Facebook is another social media network that you can use to generate traffic. You can make your own Facebook page about your website or you can join groups related to your niche. There are many groups in Facebook about all kinds of various things. You will find a large majority of niches have their own groups.
Google also offers you a social media network with Google+. At Google+ you can make a page and every time you add content to your website you can post about it at Google+ and point it back to your website. You can share this content with all your circles or just some of your circles.
Of course we cannot forget YouTube. Here you can post your videos and have them pointing back to your website. Videos can generate a lot of traffic. People love videos.
If you go to YouTube and check out pet videos some of them have millions of views. Often they were just posted so their friends and relatives could see them but then they took off.
You can also find websites similar to yours and leave a comment. Most times when you leave a comment you are asked for an email address and your website(if you have one). Sometimes they will publish your website address sometime not.
Now when you leave your comment make sure it is a comment of value. Comments like great website, love your content etc just won’t cut it. Comment on the actual content. Nothing worse than a generic comment that could go on any site.
All the above methods will help you get traffic to your site. Without traffic your website isn’t worth anything. The above techniques need to be learned and then implemented on a regular basis. Without doing this consistently your site will not be picked up by the search engines and you will not get any traffic.
To find out more about running an online business successfully and how to get more traffic for your website check out Wealthy Affiliate.
Wealthy Affiliate is an online community that helps you learn to have a successful online business. They will teach you the many aspects of having an online business and one of these is getting traffic.