Those of you who have successful online businesses know just how to make money with social media. Before you can earn money using social media you need to understand what social media is all about.
Social Media In Plain English
Social Media, simply put, is a way of communication through various online applications. The more familiar online applications are Facebook, Twitter, Instagram, Pinterest, YouTube, Linkedin and Tumblr.
Big businesses use these online applications to spread the word about their product and often they will use a well-known celebrity to help spread the word.
A social media post by Selena Gomez is worth more than $500,000.
For us mere mortals though we use social media to hopefully bring traffic to our site. Bringing traffic to our site will in the long run make us sales.
Although it is great to have sales your main objective when you have a website is to give your followers information. If your site is about treating acne then your content should reflect that.
You want to help out people who come to your site as much as possible.
In order to help people they need to find your site. Using social media can help you do that.
Facebook as Social Media
Using Facebook is one way to attract visitors to your site. You can make a Facebook page which will reflect the topic your site is about. Articles on your Facebook page can link back to your website. The topics on Facebook should reflect keywords that people are likely to type in when they are conducting an online search.
Another way to get traffic to your site on Facebook is to join groups that are related to your website and participate in these groups.
By participate I do not mean to spam the group. Spamming a group will get you ignored or worse banned from the group.
Another social media outlet that can help draw visitors to your site is Pinterest. Pinterest is a very visible type of social media. When you open a pinterest account you will be asked to create boards. Boards consists of pictures. If you have a site about running shoes you would most likely be posting pictures of various types of running shoes and then linking them back to your site.
You should create several boards with a variety of pictures representing different things just to mix it up a bit. You never want to seem like you’re up in someone’s face with a product you are trying to sell. You can create multiple boards showcasing some of your other interests. You may create boards about great places to visit, food you like, the possibilities are endless. Try to make your boards as interesting as possible.
Twitter is another social media networking service that many online entrepreneurs use to bring visitors to their site. It was started in March 2006 by Evan Williams, Noah Glass, Biz Stone and Jack Dorsey.
Users send messages or “tweets”. In order to send a tweet you do need an account which is free, if you do not have an account you can look at other people’s tweets. The one thing that makes twitter unique is that the tweets people send can only be 140 characters.
Now in the beginning the 140 character limit also included photos and videos and any attachments and links. This was changed in May of 2016. The aforementioned will no longer be included in the 140 character limitation.
This should make it easier for people to come up with their tweets because sometimes it can be difficult to say what you want to say within 140 characters.
With these changes made it is now easier for you to link your tweets back to your website. The trick is to make those 140 characters interesting enough for a person to want to click on over to your website. So again you would not tweet “Buy this click here” but rather tweet something which is going to raise a question such as “Why does Mr Basketball wear type B runners? Find out now!
That is not the greatest of examples but I think you get the general idea.
Using Instagram To Make Money
Instagram was introduced in 2010 by Kevin Systrom and Mike Krieger. Using Instagram alone will not make you money, it will however help with your brand. What you are going to be doing is using Instagram to bring people to your site and then hopefully convert those visitors into buyers.
In order to benefit from Instagram you will need to make a landing page that is directed towards the people coming over from Instagram. Your objective is to get them to sign up for your email list. Everyone knows the money is in the list so the more people you can get to sign up the better.
How Does Linkedin Help Your Online Business
Linkedin is another social media application that can help your business. Linkedin has been described as a community of business professional. Here you can hook up with other like minded professionals and work on building your brand. Even a small company can establish themselves as an expert in their particular field.
Linkedin has text ads that you can use to target your potential customers. Getting your message in front of the right people is crucial for the success of your business.
You can take what they call a passive approach when using Linkedin. The passive approach will have you keeping your Linkedin account up to date and build on your connections. By doing this people who are interest in your product or service will find you.
You will also establish connections with other business professional that can help your business to grow.
Some people like to take a more aggressive approach when using Linkedin. This does require more work on your end as you will be making regular status updates that will interest your target audience.
Join groups and become an active member. Send messages and invitations to like minded members in your network. Make sure you are not spamming.
You can answer questions in Linkedin which will give you more exposure and establish your credibility as an expert.
Linkedin also has paid advertising which many believe to be quite reasonably priced. They are also known to send out offers of free advertising for a month once in awhile. When the free offers come around it would be a great opportunity to see how well it works for you.
There are many more social media applications that can help your online business become successful. Social media is a great tool when used correctly to help you build your business.
Learning how to make money using social media tools correctly will take some time and having some help and direction on how to use them would be very helpful.
My favourite place to go for help with this is Wealthy Affiliate. They have many tutorials that will help you out plus a whole community of like minded individuals willing to help you learn the right way to use social media in your online business.
Try Wealthy Affiliate for free today!