In order to earn money online through affiliate marketing you need to learn how to find a profitable niche. Our first task at hand is to find out what a niche is and then we can search for one that we believe to be profitable.
What Is A Niche
When we talk about niche in relation to affiliate marketing we are referring to a very defined portion of a market. This narrowed down market will have a certain group of people who are looking for a solution to a specific problem.
Following is an example. Dog Training is a market but it is a very large market. You want to narrow it down. So after some research you come up with training dogs for the blind. So your niche would be specifically training dogs for the blind instead of just dog training. Your targeted audience would be dog trainers who train dogs to become guide dogs or maybe a blind person looking for a seeing eye dog.
This is not the greatest example but I hope you get the idea about what a niche is.
Finding Your Niche
If you are going to start an online business you need to be prepared to create a lot of content. So when you are searching for your niche you should start with topics that interest you. Maybe you have a couple of hobbies that you really enjoy so writing about them would not be that difficult.
You should also take a look at some of the evergreen niches. The evergreen niches consist of niches that people will always be looking for some type of information about. They are not a passing fad or are they seasonal.
Some of the top evergreen niches are found in the following interests:
Maybe you have some health issues that you could write about. Sharing information on how you have dealt with your health issues may help someone else in their struggle against the same disease.
The best thing to do as you look for your possible niche is to make yourself a list. Yep you can sit down with pen and paper and start making yourself a list of your hobbies, interests etc
After you have made your list the research begins.
Take a good look at your list and pick out what appeals to you the most. Creating a site about something that you are passionate about will overcome many obstacles. One of those obstacles would be coming up with the content for your site. To be truly successful your site is going to be a lot of work and a lot of content, so being passionate about your topic will help immensely.
So now that you have an idea on what you want your website to be about what’s next?
Is This Niche Profitable ?
The next thing you need to do is find out if your niche will actually make you money. Even though your main goal is to help people you still would like to make some money while helping them so you need to find out if your selected niche is profitable.
To find out if people are even interested in your selected niche you will need to do some keyword research.
So just as an example let’s say we have decided to do something in the Weight Loss niche. Obviously weight loss in itself is way too broad. So you can go to Google’s free keyword tool and type in weight loss. I prefer to use the keyword tool at Wealthy Affiliate since that is what I am use to.
After typing in weight loss I came across the keyword weight loss for women. The competition was higher than what I am comfortable with so I decided to dig down further. After digging down further I came up with weight loss for women over 50. Since I am over 50 I could relate to this keyword. It had a good number of searches and low competition.
Next I would take the keyword that I have decided on and type it into the search bar and see what kind of sites do come up on the first page. Now I need to decide whether or not I can compete against those sites. Can I beat them out for a top spot on page one of Google?
To determine this you should check the age of the site, is the keyword in their title, is the keyword used in their meta description. Little things like this will help you maybe rank better than them. Also if all the sites on page one of Google are very popular well ranking sites you may need to look for another keyword.
Now that you have done the research and the keyword is good to go we need to take a step back. We know that there is going to be an affiliate program for weight loss since weight loss falls under the evergreen niche of Health. If however you have decided on a more obscure niche we probably should have checked if there were any affiliate programs available and that we would be eligible for before doing all of our research.
So if you haven’t already checked now would be the time to do so. All you need to do to check is type in weight loss + affiliate program in the search bar.
So now that you have found your niche the real work begins. First you will need to set up your website. Many people who have an online business use WordPress for their site. There are many themes that are free and there are many themes that you can pay for. For now if you are just starting out I would stick to a free theme.
What you do next is a subject that deserves its own space. If you would like to learn more about how to find a profitable niche you can always head over to Wealthy Affiliate. Wealthy Affiliate has been around for a very long time and you can actually join for free.
All that is needed from you is for you to take action. Let Wealthy Affiliate start you on your journey of success. After all Success Equals Freedom!