For me one of the hardest parts of running an online business is coming up with content. The first step to coming up with content is to come up with some interesting topics that your audience will actually read.
This is true in any niche. Whether you are promoting a how to make money online product or a how to lose weight product or maybe even trying to sell a physical product such as a coffee maker you still need some form of content.
When we think of content we mostly think of written content. When you are researching a particular topic on the internet most of the information that you will find will be in the form of written content. Of course you are also going to get content in the form of pictures and videos.
How Do We Find Topics For Content
When we first start out trying to build an online business we are usually advised to try and promote something that interests us. Many people may pick a favourite hobby to promote. The reason behind this is if we are familiar with something it will be much easier to create the content needed to promote our product.
For example if you are an avid seamstress you could find some products to promote that are related to sewing. One niche that immediately pops into my head is sewing machines. Seeing that you already sew you probably have a sewing machine and you probably have a desire for a sewing machine with more options. You could maybe write content on various types of sewing machines.
That would get you started but you are going to need a lot of content to promote your product.
Research! Research! Research!
Often times when first starting our online business we think we know our topic. However in my own experience I have started websites that I thought would be easy to create content for only to walk right into the proverbial brick wall. Nothing worse than going blank when you need to create content to promote your site. This is where you need to go into research mode. You need to look at other sites that are promoting the same thing and see what they are talking about to their followers.
This is to strictly pick up some ideas for you to be able to create some new content for your site. Under no circumstances should you copy your competitors website. I can’t emphasize this enough, your research is solely for the purpose of getting some great ideas for topics so that you can create great content for your site.
Remember Google is always watching and if you start copying content from other websites you will get penalized.
Since content is what gets your site listed in the SERP’s, creating content should be always on your mind. Sometimes ideas pop in your head at the weirdest times so it might be a good idea to carry pen and paper with you so you can jot down these ideas. Later when you are at your computer you can research them out and see if your idea is a good one or not.
Make It Believable
Another aspect of content is that it needs to be believable. You need to be honest with your readers not misleading. Typical examples of misleading content can be seen when you come across a website promoting a product. Most times the product is a how to make money online product.
These type of sites usually offer you what seems to be an absolutely unbelievable offer that tugs at our emotions. We do not want to believe it but there is a slim chance it may be the real deal.
These sites are very professional looking making them all that more believable. Of course there is usually a time restraint on getting this unbelievable product.
Content like this is what gives the online industry a bad rap.
When creating your content make it believable by keeping it simple. Don’t try to dress up your content with big words that you barely understand. Say it the way that you and your audience will understand.
Also when writing content make sure you are using an online dictionary so your spelling is correct. Correct spelling is important although it may be harder for those whose first language is not English. It may be difficult at first but an article with correct spelling will help in the long run so the extra effort will pay off.
Pictures & Videos Equals Great Content
I have talked mostly about written content but content also comes in the form of videos and pictures(You’ve heard that old expression “A picture is worth a thousand words”).
When writing content obviously what you write is crucial but how it is presented is also important. Just imagine if this article was written as one paragraph. There would be no spaces or no headlines. I doubt very much if you would even read the whole article and if you did you would probably have to start over a few times as the content just would not hold your attention and you would lose your focus.
Inserting relative pictures into your content helps to break it up and makes it easier to read.
Another thing that makes your content easy to read is the color. Try and stick to a white background with black print.
You can also insert a video within your content. Again the video should be relative to your content. You can create your own video or find one on YouTube.
Nowadays the most popular videos it seems are the whiteboard explainer videos. Over the last couple of years these videos have gained a lot of momentum.
So we have three different types of content that we can create to add to our site. Hopefully this content will get ranked and we will start and get visitors to our site. The more visitors we get to our site then the more of an authority we will be viewed as. As our website gains authority we should start to see the results we are looking for.
Of course creating content for our website is just a small part of running a successful online business.
When the internet first started you could put up content and people would come. You remember that old phrase “Build it and they will come”. Google is always changing and in order to get visitors to your site now you need to do more than just post your content.
To find out what more you need to do to make your online business successful check out Wealthy Affiliate. They have been around since 2005 and they have made many changes over the years. These changes have helped them keep up with the changes that Google keeps making. At Wealthy Affiliate you will find the tools you need to run a successful online business. Take a few minutes and see what they have to offer. What you decide to do in the next few minutes can change your future. Click Here to change your future!